Hootsuite is a social media management platform designed to help businesses manage their social media presence across various platforms. It offers a suite of tools for scheduling posts, monitoring brand mentions, engaging with followers, and analyzing social media performance. Hootsuite integrates some AI functionalities to enhance these core functionalities:
- Social listening: Leverages AI to monitor online conversations, track brand mentions, and identify trends and sentiment around specific topics.
- Content suggestions: Uses AI to analyze past performance and suggest content ideas that might resonate with the target audience.
- Ad optimization: Integrates AI to optimize social media ad campaigns for better reach and engagement.
COMPANY INFORMATION
- NameHootsuite
- HeadQuarterVancouver, Canada
- Company descriptionHootsuite is a social media management platform with some integrated AI features.
PRODUCT INFORMATION
- NewNo
- Deal AvaliableNo
- Free VersionNo
- Mobile AppYes
PROS
- All-in-one platform: Manages social media presence across various platforms from a single dashboard.
- Social listening with AI: Tracks brand mentions and identifies trends using AI-powered monitoring.
- Content suggestions: Provides AI-powered recommendations for content creation.
- Analytics and reporting: Offers tools to measure social media performance and campaign effectiveness.
CONS
- Limited AI features in free plan: Free plan offers basic functionalities; advanced AI features might require paid subscriptions.
- Reliance on user input for content creation: AI suggestions might need refinement; human creativity remains crucial for content.
- Potential for inaccurate AI-generated insights: It's important to verify the accuracy of social listening data and content suggestions.
PLANS & FEATURES
Professional
One-time purchase of
€99 /month
- 1 user, 10 social accounts
Team
One-time purchase of
€249 /month
- 3 users, 20 social accounts
Enterprise
One-time purchase of
nullCustom /month
- 5+ users, 50+ social accounts
PROFESSIONAL REVIEW
Streamline Social Media Management with AI Assistance (Limited Customization)
Hootsuite AI is a valuable asset for social media professionals already using the Hootsuite platform. Its user-friendly interface, integration with existing functionalities, and AI-powered features can streamline social media workflow. However, users see
User experience
Functionality
Performance
Easy to register
Fun
Productivity
CUSTOMER REVIEWS
Good for social media management
(4)
- Penelope
It could be better
(3)
- Daniela
Useful with new brands
(4)
- David